Using workshops and an internal staff “expo,” he, alongside his team, chose an approach that speaks about the company’s commitment to universal access – namely that “ everyone can Duolingo!” Click to enlarge Inspired by Duolingo’s trial messaging around “ what Duolingo makes happen, and makes possible,” he started to shape a new visual identity of the company. As expected, being a RULER, Johnson didn’t let anyone down. Just recently, Johnson has closely cooperated with Duolingo-the world’s most popular way of learning a language-to find the best way to reflect the brand’s real core values and likeable spirit. Now, it is time to see what Michael Johnson has got up his sleeves for this year. ![]() You might have come across that last year at Brandingmag‘s REBELS AND RULERS event, where he introduced the “Open Branding in Five and a Half Steps” theme, a concept that is inspired by his best-selling book “Branding: In Five and Half Steps.” Johnson wants to positively change the lives of others. What does that mean? He is a strong leader who’s working with people who want to do big things. He’s the brain behind Virgin Atlantic’s rebranding and is a RULER by default. ![]() Named as one of the 10 most notable British Designers, Michael Johnson defines and designs brands that make a difference.
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